Skewed edge between Z and 1 is characteristic shape opening up main openers of news, weather, sport, and travel news. In self-promotion system, we work with logo fragments. The skewed edge divides the television screen into two parts: a text and an image. The best Czech typographer Frantisek Storm designed the Vida lettering used in this channel. Vida came out of the original font Etelka, which was designed as a corporate font for the Czech TV. The “O” shape was inspired by the television logo of Czech TV.